customer - Sri Lankan female millennials
product - occasion resort wear
market - luxury designer level
translating trends through the lens of the customer, brand and market filters to create a commercially viable product
market gap
no fashion label dedicated for occasion - resort wear.
Local market is ready for high quality, strong identity derives from localism, consumer oriented apparel collection aligning with global trends.
creating a luxury occasion resort wear collection which brings emotional comfort from textile prints for the current market gap.
no fashion label dedicated for occasion - resort wear.
Local market is ready for high quality, strong identity derives from localism, consumer oriented apparel collection aligning with global trends.
creating a luxury occasion resort wear collection which brings emotional comfort from textile prints for the current market gap.
brand Identity
- high quality
- high emotional gain
- provides sentimental happiness to consumer
- celibrates individuality
- consists old world charm
- comfortable silhouettes
- one of a kind print patterns provides nostalgia
competitor analysis
competitors in the market lacks providing emotinal gain considering consumer needs (specifically millennial females). competitors in the market lacks focus on resort wear.
consumer analysis
competitors in the market lacks providing emotinal gain considering consumer needs (specifically millennial females). competitors in the market lacks focus on resort wear.