customer - Sri Lankan female millennials
product - occasion resort wear
market - luxury designer level
translating trends through the lens of the customer, brand and market filters to create a commercially viable product
![](https://freight.cargo.site/t/original/i/2f4d8e554bc3ea96546d73d8c4831a7055f2edb95132d9aaffe6c3d468c5183a/24.jpeg)
market gap
no fashion label dedicated for occasion - resort wear.
Local market is ready for high quality, strong identity derives from localism, consumer oriented apparel collection aligning with global trends.
creating a luxury occasion resort wear collection which brings emotional comfort from textile prints for the current market gap.
no fashion label dedicated for occasion - resort wear.
Local market is ready for high quality, strong identity derives from localism, consumer oriented apparel collection aligning with global trends.
creating a luxury occasion resort wear collection which brings emotional comfort from textile prints for the current market gap.
![](https://freight.cargo.site/t/original/i/fd5a3a2a960af0509936989a0ff0f2a761c4954f2fe06b806724ce14dfe77285/28.jpeg)
brand Identity
- high quality
- high emotional gain
- provides sentimental happiness to consumer
- celibrates individuality
- consists old world charm
- comfortable silhouettes
- one of a kind print patterns provides nostalgia
competitor analysis
![](https://freight.cargo.site/t/original/i/7dbb91053411a25f08c06bbb50d844e76f376828e7a67264ef7b991e7b312315/27.jpeg)
![](https://freight.cargo.site/t/original/i/9416e59d8f2c59c71000c70582661d1177b32987f7e3da6b9417cb3b7d9760df/26.jpeg)
![](https://freight.cargo.site/t/original/i/c0c334adb9307b3949fafcc01c47648724a11e5b2fccec85b0911e4adf481020/29.jpeg)
![](https://freight.cargo.site/t/original/i/b4c31b086cd52298d8a259f752573af19947f6a5cef1e3938bfa7a3ca24f7f9c/21.jpeg)
![](https://freight.cargo.site/t/original/i/ace98dbf04bd36fc4700da269b6f12d2f986c80a315e625a7258a5ad6f34d090/23.jpeg)
![](https://freight.cargo.site/t/original/i/fb6ae3e1be96b7503c3733017a5665d1bec2b6b8259b45d9fcf07050d5accfb9/22.jpeg)
competitors in the market lacks providing emotinal gain considering consumer needs (specifically millennial females). competitors in the market lacks focus on resort wear.
consumer analysis
![](https://freight.cargo.site/t/original/i/d5f3bec557390d7d2bafd9529859a2d015e93a4e65921b03d0c814e07153acd4/30.jpeg)
![](https://freight.cargo.site/t/original/i/ad77d0bace6bfd7ca19f1dcc2c99ab73aa59e57447185d430cbae87ee0ae23ee/31.jpeg)
![](https://freight.cargo.site/t/original/i/11e5fa1a3e81d1724ea005aded4b0069e1c6dcac2e818c015aba5eb23b0ba5bd/32.jpeg)
![](https://freight.cargo.site/t/original/i/069cd7a50deec68054ed313db4015ba6ba57f6bc669a19f8a3cf397b63ebf938/33.jpeg)
![](https://freight.cargo.site/t/original/i/5d5d73338546f990898b198e885ae0cbc13aa4eb676457307f31eaba13e46f07/35.jpeg)
competitors in the market lacks providing emotinal gain considering consumer needs (specifically millennial females). competitors in the market lacks focus on resort wear.